The Message to hit Gulf cinemas after 42-year ban

      Published on Wednesday, 13 June , 2018      17 Views     
The Message to hit Gulf cinemas after 42-year ban

  • Culture

After a 42-year ban in Middle East territories, Moustapha Akkad’s The Message is finally coming home with a cinema release in the region which includes Saudi Arabia.

The film will release over the Eid al-Fitr weekend starting from June 14, it has been announced.



The Message has a long and storied production followed by a tumultuous release worldwide.

Moustapha Akkad’s dream was to bridge the gap between cultures and foster a climate of tolerance and understanding but the film was initially shunned by authority figures.

Trouble started in the first phases of shooting and production as the crew was forced to move its set from the holy cities of Makkah and Madinah, the birthplace of Prophet Muhammad, and into Morocco. This required set replica construction and exacerbated the budget.

Upon its’ completion, the film struggled to find a theatrical life in the Arab region while in the United States, The Message was met with a backlash from an offshoot of an Islamic group when it was erroneously thought that the image of the Prophet was portrayed on screen. Similar problems would surface throughout its’ Arab territory release eventually resulting in it either being pulled from theatres or an outright banning.

Now, courtesy of production company Trancas International Films and MENA distributor Front Row Filmed Entertainment, the movie will get its release in a 4k digitally restored version.

The first ever screening of the 4K version took place in the latest edition of the Dubai International Film Festival, following which Malek Akkad, Moustapha’s son, and Front Row Filmed Entertainment’s managing director, Gianluca Chakra spearheaded a campaign to secure a wide theatrical release across the entire region.

Chakra and Akkad pressed the issue to censor boards in the GCC, Egypt, Morocco, Iraq, Lebanon and Ethiopia with only Kuwait banning the film.

However, in light of the approval from Saudi Arabia the film has been resubmitted in Kuwait in the hope the initial decision will be revoked.

Chakra said:



“This was of utmost importance to us of course, given that the kingdom is the cradle of Islam and The Message is one of the very few mainstream films that portrays the peaceful and tolerant tenets of the religion in an honest way.
“The Saudi authorities allowed the film to pass and this in turn opened the door to the rest of the region. In the burgeoning landscape of the Saudi cinema market, The Message release could be its most important film.”

Keywords:
Category Culture | 2018/06/13 latest update at 5:00 PM
Source : Arabian Business | Photocredit : g
18 Views
Comments Add comment



Related Articles

The editorial staff of Saudi Arabia Today would like to give all of its readers from Gulf and Saudi Arabia and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Saudi Arabia Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Saudi Arabia, the Gulf and the world.


Sponsored Publications



Saudi education minister sets 100-day deadline for change, seeking better performance, quality
Saudi Arabia Saudi Arabia news

Saudi education minister sets 100-day deadline for change, seeking better performance, quality

The education minister on Saturday set a 100-day deadline to shake up teaching in the Kingdom, encouraging leaders…

Saudi Arabia new rules

Property prices continue to fall in key UAE markets

UAE banks invest Dh87 billion in Saudi Arabia, Egypt

King Salman receives dignitaries in Riyadh King

King Salman receives dignitaries in Riyadh

The Kingdom’s Grand Mufti Sheikh Abdul Aziz Al-Asheikh, senior scholars, ministers and a group of citizens called on…

Saudi King Salman reshapes country’s political and security affairs council King

Saudi King Salman reshapes country’s political and security affairs council

Saudi King Salman on Thursday announced a new list of appointees to key positions in the country’s political…

Saudi Arabia’s Prince Talal bin Abdulaziz has died King

Saudi Arabia’s Prince Talal bin Abdulaziz has died

Saudi Arabia’s Prince Talal bin Abdulaziz passed away on Saturday, family members and Saudi media said on Twitter.…

Bahraini crown prince meets Saudi officials in Riyadh King

Bahraini crown prince meets Saudi officials in Riyadh

Bahrain Crown Prince Salman bin Hamad Al-Khalifa held talks with Saudi officials in Riyadh this week. His visit…

GULF TV

Popular in GULF TV

PIRELLI “DREAMING” – THE CAL 2019 making of Full Version | Fashion Channel

1836 Views

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one…

Latest videos in GULF TV

Events

Lifestyle

Culture

Sport

Science & Technology

Government