Saudi plans PR hubs in Europe, Asia to counter negative coverage

      Published on Thursday, 14 September , 2017      142 Views     
Saudi plans PR hubs in Europe, Asia to counter negative coverage

  • Events

Saudi Arabia is reportedly planning to set up public relations hubs in Europe and Asia to counter negative media coverage of the kingdom.

The Financial Times cited a document as confirming that the Saudi Information Ministry could set up bases in London, Berlin, Paris and Moscow as early as this month.



This could later be expanded to Beijing, Tokyo, Mumbai and other big cities from next year.

Saudi aims to “to promote the changing face of KSA to the rest of the world and to improve international perception of the kingdom”, according to the document.

The move comes as the kingdom takes a more assertive role internationally after supporting the internationally recognised government of President Abdrabbuh Mansour Hadi militarily in Yemen and leading a boycott against neighbouring Qatar.

As an initial step to improve its image, the country launched the International Communication Centre initiative last month to provide a contact point for international press.

The objectives of the initiative include improving the kingdom’s image abroad and revealing progress towards the Vision 2030 diversification plan.

Saudi Arabia is also reportedly revising its reform efforts amid concerns the pace of chance may be damaging the economy.



http://gulfbusiness.com/

Keywords:
Category Events | 2017/09/14 latest update at 4:35 PM
Source : | Photocredit :
143 Views
Comments Add comment



Related Articles

The editorial staff of Saudi Arabia Today would like to give all of its readers from Gulf and Saudi Arabia and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Saudi Arabia Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Saudi Arabia, the Gulf and the world.


Sponsored Publications



Saudi King Salman calls for tolerance, moderation in Ramadan message King

Saudi King Salman calls for tolerance, moderation in Ramadan message

Saudi Arabia’s King Salman bin Abdulaziz al-Saud on Sunday has called for a message of tolerance and moderation…

King Salman receives Kuwait’s National Assembly Speaker in Riyadh King

King Salman receives Kuwait’s National Assembly Speaker in Riyadh

King Salman received Kuwait’s National Assembly Speaker Marzouq Al-Ghanim and other members of the Assembly at Al-Yamamah Palace…

Saudi Arabia: King Salman welcomes Lavrov to Riyadh Gulf TV, Saudi Arabia

Saudi Arabia: King Salman welcomes Lavrov to Riyadh

King of Saudi Arabia Salman bin Abdulaziz Al-Saud received Russian Foreign Minister Sergei Lavrov and his Russian delegation…

Saudi king meets Russian foreign minister in Riyadh King

Saudi king meets Russian foreign minister in Riyadh

Saudi Arabia’s King Salman met Russian Foreign Minister Sergei Lavrov in Riyadh on Tuesday, footage on the Russian…

GULF TV

Popular in GULF TV

PIRELLI “DREAMING” – THE CAL 2019 making of Full Version | Fashion Channel

2068 Views

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one…

Latest videos in GULF TV

Events

Lifestyle

Culture

Sport

Science & Technology

Government