The Financial Times cited a document as confirming that the Saudi Information Ministry could set up bases in London, Berlin, Paris and Moscow as early as this month.
Vast wealth and the promise of dramatic change make for cautious optimism concerning Saudi Arabia, the chief executive…32 Views | the publication reaches you by | Saudi Arabia Today
Saudi aims to “to promote the changing face of KSA to the rest of the world and to improve international perception of the kingdom”, according to the document.
The move comes as the kingdom takes a more assertive role internationally after supporting the internationally recognised government of President Abdrabbuh Mansour Hadi militarily in Yemen and leading a boycott against neighbouring Qatar.
As an initial step to improve its image, the country launched the International Communication Centre initiative last month to provide a contact point for international press.
The objectives of the initiative include improving the kingdom’s image abroad and revealing progress towards the Vision 2030 diversification plan.
Saudi Arabia is also reportedly revising its reform efforts amid concerns the pace of chance may be damaging the economy.
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