The centre, which was announced by the Ministry of Culture and Information, will periodically broadcast information and facts about events, humanitarian actions and services in English, French and German.
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Information will be provided via Twitter account @CICSaudi, email firstname.lastname@example.org or phone number +966 595455467.
The objectives of the initiative include improving the kingdom’s image abroad and revealing progress towards the Vision 2030 diversification plan.
It will also be used as a tool to communicate information regarding Saudi Arabia’s preparation for the Hajj season and services it provides to pilgrims.
Initial posts from the Twitter account have focussed on this area with stories regarding the treatment of the world’s holiest pilgrim upon her arrival in Saudi Arabia and message of the kingdom welcomes guests from across the world.
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