Saudi e-commerce start up Golden Scent expands to UAE, Kuwait

      Published on Tuesday, 30 October , 2018      318 Views     
Saudi e-commerce start up Golden Scent expands to UAE, Kuwait

  • Technology

Saudi-based perfume and cosmetics platform Golden Scent has expanded to the UAE and Kuwait, crossing 1 million app downloads and raising its product portfolio by 250%.



The start-up expects to triple its customer base in 2018 compared to the year before as many move to shopping on their mobile phones.

“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years,” said CEO Malik Shehab.

“Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands – such as higher conversion rates and a boost to customer loyalty and retention.”

He added that the app will boast new features in the coming months, while the platform itself will include more local brands.

Golden Scent’s product offerings in the makeup and skincare category grew 40%, while new categories such as beauty tools and hair care were introduced.

“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice mated to convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” Shehab said.



Last year, the start up’s Series A funding was backed by Saudi Aramco Entrepreneurship Venture, Equitrust, Wamda Capital and Raed Ventures.

Keywords:
Category Technology | 2018/10/30 latest update at 12:47 AM
Source : Arabian Business | Photocredit : Google
319 Views
Comments Add comment



Gulf Media

Related Articles

The editorial staff of Saudi Arabia Today would like to give all of its readers from Gulf and Saudi Arabia and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Saudi Arabia Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Saudi Arabia, the Gulf and the world.


Sponsored Publications



Saudi Arabia: King Salman’s elder brother Prince Bandar dies at 96 King

Saudi Arabia: King Salman’s elder brother Prince Bandar dies at 96

In Saudi Arabia, King Salman’s elder half-brother, who was the tenth son of the country’s founding monarch, has…

Saudi Arabia urges action to deter maritime disruptions King

Saudi Arabia urges action to deter maritime disruptions

The Council of Ministers, presided over by Custodian of the Holy Mosques King Salman, here in the Tabuk…

Saudi Cabinet decides to allow pilgrims free movement King

Saudi Cabinet decides to allow pilgrims free movement

The Council of Ministers, presided over by the Custodian of the Two Holy Mosques King Salman at Al-Salam…

Custodian of the Two Holy Mosques Chairs Cabinet’s Session King

Custodian of the Two Holy Mosques Chairs Cabinet’s Session

The Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud chaired the Cabinet’s session at…

GULF TV

Popular in GULF TV

PIRELLI “DREAMING” – THE CAL 2019 making of Full Version | Fashion Channel

2308 Views

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one…

Latest videos in GULF TV

Events

Lifestyle

Culture

Sport

Science & Technology

Government