Saudi e-commerce start up Golden Scent expands to UAE, Kuwait

      Published on Tuesday, 30 October , 2018      101 Views     
Saudi e-commerce start up Golden Scent expands to UAE, Kuwait

  • Science & Technology

Saudi-based perfume and cosmetics platform Golden Scent has expanded to the UAE and Kuwait, crossing 1 million app downloads and raising its product portfolio by 250%.



The start-up expects to triple its customer base in 2018 compared to the year before as many move to shopping on their mobile phones.

“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years,” said CEO Malik Shehab.

“Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands – such as higher conversion rates and a boost to customer loyalty and retention.”

He added that the app will boast new features in the coming months, while the platform itself will include more local brands.

Golden Scent’s product offerings in the makeup and skincare category grew 40%, while new categories such as beauty tools and hair care were introduced.

“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice mated to convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” Shehab said.



Last year, the start up’s Series A funding was backed by Saudi Aramco Entrepreneurship Venture, Equitrust, Wamda Capital and Raed Ventures.

Keywords:
Category Science & Technology | 2018/10/30 latest update at 12:47 AM
Source : Arabian Business | Photocredit : Google
102 Views
Comments Add comment



Related Articles

The editorial staff of Saudi Arabia Today would like to give all of its readers from Gulf and Saudi Arabia and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Saudi Arabia Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Saudi Arabia, the Gulf and the world.


Sponsored Publications



Saudi Alhokair’s mall unit files for IPO, offering in second quarter: sources
Saudi Arabia Saudi Arabia news

Saudi Alhokair’s mall unit files for IPO, offering in second quarter: sources

Saudi Arabia’s Fawaz Alhokair Group plans to offer shares in its shopping malls business in Riyadh in the…

Saudi Arabia new rules

Property prices continue to fall in key UAE markets

UAE banks invest Dh87 billion in Saudi Arabia, Egypt

King Salman receives dignitaries in Riyadh King

King Salman receives dignitaries in Riyadh

The Kingdom’s Grand Mufti Sheikh Abdul Aziz Al-Asheikh, senior scholars, ministers and a group of citizens called on…

Saudi King Salman reshapes country’s political and security affairs council King

Saudi King Salman reshapes country’s political and security affairs council

Saudi King Salman on Thursday announced a new list of appointees to key positions in the country’s political…

Saudi Arabia’s Prince Talal bin Abdulaziz has died King

Saudi Arabia’s Prince Talal bin Abdulaziz has died

Saudi Arabia’s Prince Talal bin Abdulaziz passed away on Saturday, family members and Saudi media said on Twitter.…

Bahraini crown prince meets Saudi officials in Riyadh King

Bahraini crown prince meets Saudi officials in Riyadh

Bahrain Crown Prince Salman bin Hamad Al-Khalifa held talks with Saudi officials in Riyadh this week. His visit…

GULF TV

Popular in GULF TV

PIRELLI “DREAMING” – THE CAL 2019 making of Full Version | Fashion Channel

1898 Views

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one…

Latest videos in GULF TV

Events

Lifestyle

Culture

Sport

Science & Technology

Government