With consumers increasingly shopping online or in-store using their mobile phones, the e-commerce law was introduced in October last year to unlock the country’s significant potential as a regional e-commerce hub, led by an affluent and tech-savvy population seeking the convenience and security of digital experiences.
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The Kingdom enjoys one of the highest internet penetration and mobile usage numbers in the region. According to recent data, 74.81 per cent of the Saudi population were internet users in 2018 and this figure is estimated to grow to 96.44 per cent in 2023, while smartphone users in the Kingdom are expected to grow to 21.3 million from 19.4 million.
The Kingdom is among the world’s 10 fastest growing states in e-commerce, with a growth rate exceeding 32 per cent annually.
During the past months, the Ministry had blocked five violating electronic stores’ websites immediately in coordination with the concerned authorities as soon as their violations were detected, referring them to the Violation Review Committee.
The new law applies to e-commerce platforms registered in the Kingdom as well as to businesses or individuals not registered in Saudi but engaged in offering products and services to Saudi consumers.
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