Riyadh Development Authority (RDA) has announced that it has raised over SR1 billion ($278 million) from its station naming rights auction for the Riyadh Metro network.
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Each of the winning bidders – The Saudi British Bank (SABB); Dr. Sulaiman Al Habib Medical Group; Saudi Telecom Company (STC); Alinma Bank; Bank Abilad; Majid Al Futtaim Shopping Malls Company; Granada Investment Center and SABIC – will see their brands featured as the name of a Riyadh Metro station, a statement said.
Among additional benefits, sponsors will also be entitled to retail space, advertising and signage within their stations, allowing them to engage with the 3.6 million daily users expected on the metro network.
“Today’s event demonstrates the success of the Riyadh Metro’s first commercial initiative. Our program has broken records and initially raised more long-term revenues than any other public transport naming rights program globally”, said Tariq Al Faris, CEO of the Riyadh Development Authority.
“To have many of the Kingdom’s leading companies participate in such a program demonstrates the important role they believe the Riyadh Public Transit Network will play in citizens’ lives,” he added.
“We had stronger than expected interest in the naming rights opportunity and we are delighted to award eight of the 85 Metro stations to our new commercial partners,” he said.
Once completed, the six lines of the $22.5 billion Riyadh metro will cover a total length of 176 km and 85 metro stations. Phase one is expected to start operations next year.
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