The board, made up of 12 expert advisers, will be a core part of supporting Qiddiya, which is expected to attract 17 million visitors and employ some 60,000 people over the next decade.
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The advisers come with varied backgrounds, such as entertainment, hospitality, grass roots and elite sports, adventure and motor activities, and culture and the arts. They also bring specialist insight from the worlds of planning and design, finance, regulation, and commercial real estate development.
Michael Reininger, chief executive of Qiddiya, said:
“Qiddiya is meant to be a living concept that activates and inspires the young people of Saudi Arabia through a broad spectrum of new experiences and opportunities for their lifestyles and their professional endeavors. Through these efforts, we hope to help grow tomorrow’s national heroes. By bringing together luminaries from so many sectors, we seek to inspire our own long-term vision and to inform our efforts, enabling business decisions bolstered by the very best international insight and experience.”
The advisers will have a role advising Qiddiya’s board and executive team. They will collectively advise on best practices within a broad range of subject matters from their own experiences, and introduce potential operators and investors for the opportunities offered by the rapidly growing Saudi market.
“This is a project conceived on an unprecedented scale; it will be not just a physical construct, but a vision that is powered by people. We need both the practical experiences and blue-sky perspectives from expertise outside of the daily pursuit of our mission to build something of current relevance and enduring potential. Our advisory board will be a vital source of inspiration, provocation and evaluation.”
Almamoun Alshingiti, Qiddiya’s official spokesperson, said:
“Not only will Qiddiya’s impact as a destination be increased by the skills of the advisory board members, but the project’s ability to influence several socio-economic issues will be too.”
“The collective experience of the advisory board will enhance the project’s role in economic diversification, public health issues, urban development, youth skills, entrepreneurship and female empowerment; all areas that will prove critical to the enduring legacy of the project in its transformative role in Saudi society.”
The members of the advisory board are: Alex Kyriakidis, Alistair Gosling, Bill Reese, Bob Ward, Gilda Perez-Alvarado, Maxwell Anderson, Michael Johnson, Michael Pask, Rosa Zeegers, Stephen Schwarzman, and Tim Richards.
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