Marriott CEO says success isn’t guaranteed, but optimistic on balance in KSA

      Published on Friday, 30 November , 2018      516 Views     
Marriott CEO says success isn’t guaranteed, but optimistic on balance in KSA

  • PR Paid

Vast wealth and the promise of dramatic change make for cautious optimism concerning Saudi Arabia, the chief executive of the world’s largest hotel chain, Marriott, has said.




“It’s trying something it’s never tried before… how to modernise without ripping society apart,” said Sorenson. “So there is reason to be cautious.”

On the other hand, Saudi Arabia’s vast “financial and natural wealth” give Marriott cause to pursue plans in the country,” said Sorenson.

“It is rich with resources, and can open the religious tourism market as wide as 1 billion Muslims, which is a big number,” he said,” If they can find a way to take advantage of the demand and transition into a place that can attract that tourists.”

Marriott is looking to add 29 new properties in Saudi Arabia by attracting $2billion in investments over the next four years.

With 23 hotels currently, the country is the currently the second biggest in Marriott’s Middle East grouping following the UAE.

Saudi Arabia’s latent religious tourism market holds promise “if the purpose can be broadened,” he says.



“Domestic tourism is a little less revolutionary, but if you’re going to Mecca for pilgrimage, especially if you’re coming in from far abroad, there should be a way to expand the purpose of that trip to non-religious leisure,” he said. “It would involve figuring out where else they could go, how easy they are to get to, cost implications, and price points.”

Keywords:
Category PR Paid, Saudi News | 2018/11/30 latest update at 4:00 PM
Source : Arabian Business | Photocredit : Google
517 Views
Comments Add comment



Gulf Media

Related Articles

The editorial staff of Saudi Arabia Today would like to give all of its readers from Gulf and Saudi Arabia and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Saudi Arabia Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Saudi Arabia, the Gulf and the world.


Sponsored Publications



Custodian of the Two Holy Mosques receives GCC Secretary General King

Custodian of the Two Holy Mosques receives GCC Secretary General

The Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud received here today the Secretary…

Saudi Arabia Underlines Harmony with UAE for Interests of their People, Region King

Saudi Arabia Underlines Harmony with UAE for Interests of their People, Region

The Saudi cabinet hailed on Tuesday the visit paid to the United Arab Emirates last week by Crown…

Saudi king hosts CIA chief Gina Haspel for talks King

Saudi king hosts CIA chief Gina Haspel for talks

Saudi Arabia’s King Salman hosted the Central Intelligence Agency’s director Thursday, state media said, after three people were…

Saudi Arabia, Palestinians Agree on Joint Business Council Events

Saudi Arabia, Palestinians Agree on Joint Business Council

Saudi Arabia and the Palestinians agreed on Thursday to establish a joint economic committee and a business council,…

GULF TV

Popular in GULF TV

PIRELLI “DREAMING” – THE CAL 2019 making of Full Version | Fashion Channel

2570 Views

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one…

Latest videos in GULF TV

137 Views

THE WITCHER

Events

Lifestyle

Culture

Sport

Science & Technology

Government