HOW WESTERN WILL SAUDI ARABIA GO TO ATTRACT TOURISTS?

      Published on Saturday, 2 November , 2019      207 Views     
HOW WESTERN WILL SAUDI ARABIA GO TO ATTRACT TOURISTS?

  • Life

In the shadow of the first anniversary of journalist Jamal Khashoggi’s murder and amid escalating tensions in neighbouring Yemen, Saudi Arabia has opened its doors to tourism for the first time.



The fact is, Saudi has been cut off from many Westerners until now. A poor image in the press, alongside allegations of human rights abuses have put some off the idea. That’s not to mention the difficulties in getting a visa.

Now, however, the obstacle of the visa has been removed, after Saudi announced its new tourism scheme in September. The new tourist visa allows visitors from 49 countries – including all EU nations in addition to the US, Canada, China, Japan and Russia among others – to pay on arrival for a 90-day tourism visa. It comes at a cost of 440 SAR plus VAT, equivalent to £92/€106/$119.

The tourism board is hopes the new visa will make it easier for people to discover the land for themselves. And it’s fair to say there is much more to discover than many realise.

Much of Saudi Arabia was underwater millions of years ago, and it shows in the landscape with rocks jutting out across the desert, forming what used to be shelves and coral reefs. Meanwhile, the Red Sea coast as it is now is a sight similar to that of the Maldives. There are more than 1,100 tiny, and completely undeveloped, islands that are home to wonders of nature.

But for Westerners to uncover the sights and sounds of Saudi, they’d have to be convinced that either their negative perceptions have been exaggerated or that the country has changed. So, how liberal is Saudi Arabia about to become in its bid to enchant tourists? And at what cost?

Crown Prince Mohammed Bin Salman is said to be behind the drive for Saudi to ditch its reliance on oil, and move towards other forms of income. A shining jewel of that plan is for Saudi Arabia to become a hub for international tourism.

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It has experience of tourism as the site of the world’s largest pilgrimage site at Mecca, seeing nearly 1.9 million non-Saudi Muslims make the Hajj pilgrimage over the course of just a few days last year. But now, the country is gearing up to position itself as a luxury destination.

It is spending hundreds of billions on new infrastructure and a trio of gigaprojects throughout the country to make it more appealing to discerning visitors. These audacious plans include building Saudi Arabia’s first ski slope inside Riyadh’s upcoming Mall Of Arabia shopping centre, and creating the Neom super city on Saudi’s Red Sea coast.

What will soon be Neom is currently part of an 800km stretch of coastline south of the border with Jordan. As it stands, it doesn’t yet feature a single five-star hotel or resort.



 


Category Life | 2019/11/02 latest update at 11:34 AM
Source : Euronews | Photocredit : Google
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