As consumers across the region become more cost-conscious and less brand-loyal, purchasing behaviors are changing, with online shopping taking center-stage.
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“It’s very clear that today’s shoppers have become accustomed to doing their own research to get the maximum value out of every penny they spend,” said Sarah Jones, founder of Sprii, an online shopping destination for mothers based in the region.
“They are using online channels to compare prices and products and to shop the widest range of products from one particular vertical or brand. Physical stores provide a viewing platform to touch, see and experience the product, however online destinations are more and more becoming the place where shoppers are transacting.”
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