How Saudi Arabians will shop the sales this Black Friday

      Published on Sunday, 25 November , 2018      649 Views     
How Saudi Arabians will shop the sales this Black Friday

As consumers across the region become more cost-conscious and less brand-loyal, purchasing behaviors are changing, with online shopping taking center-stage.

And with Black Friday sales growing 1,250 percent compared to a regular Friday in countries such as Saudi Arabia, according to recent research, this year’s occasion is expected to bring a surge in online buyers.

“It’s very clear that today’s shoppers have become accustomed to doing their own research to get the maximum value out of every penny they spend,” said Sarah Jones, founder of Sprii, an online shopping destination for mothers based in the region.

“They are using online channels to compare prices and products and to shop the widest range of products from one particular vertical or brand. Physical stores provide a viewing platform to touch, see and experience the product, however online destinations are more and more becoming the place where shoppers are transacting.” 

Category Lifestyle | 2018/11/25 latest update at 10:24 AM
Source : Arab News | Photocredit : Google
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