“Since then, we have been greatly encouraged by the market’s response in the second phase of our recovery strategy, which was activated along with the gradual resumption of economic sectors, as well as the staggered and tentative restart of travel across the world,” said Helal Saeed Almarri, Director-General of Dubai Tourism.
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Bookings by Emirates Airline and flydubai are also on the upswing, with the former now confirming 70 destinations, while flydubai will cover 66 destinations over summer.
“People are much more optimistic and well-informed now and are ready to go on holidays to destinations that are safe and have put in place strong health and safety protocols,” said Al Almarri.
Whatever has emerged since July represents quite a mood change during the peak of the COVID-19 crisis, when sentiments were “circumspect”. The tourism industry bore the brunt of restrictions on domestic and cross-border mobility.
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